Zimbabwe Tourism Authority (ZTA) said it is going to capitalise on the forthcoming Sanganai/Hlanganani Expo to boost foreign investments despite the recent political and socio-economic developments in the country.
By Marshall Bwanya
Addressing Journalists yesterday in Harare ZTA acting chief Executive Givemore Chidzidzi reiterated that this 12th edition of the Sanganai/Hlanganani Expo was a strategic platform to woe more investors in the country.
“The Expo cuts across various sectors and will cater beyond the service providers and suppliers in the travel, tourism and hospitality industry.
“To date there are 260 investors that will conduct business with 170 international buyers who include 25 international media.
“Zimbabwe remains an attractive destination notwithstanding the challenges,” he said.
The tourism industry recently suffered a major blow to gain international traction after American celebrity Steve Harvey was discouraged from visiting Victoria Falls by disgruntled opposition politicians and citizens on social media bitter about the current economic hardships.
This edition of Sanganai/Hlanganani Expo will have exhibitors interacting with local buyers.
Chidzidzi noted that ZTA had facilitated tours for hosted buyers to appreciate Zimbabwe as desirable tourist attraction for trade.
“The hosted buyers will go for pre-post tours in which they sample Zimbabwe products.
“It’s a win-win scenario were we as a destination want to showcase our tourism and the buyers need products to sell,”, he said.
Chidzidzi articulated that the tours to the eastern Highlands will include some areas that were affected by cyclone Idai to demonstrate the sector’s priority for corporate social responsibilities.