First Lady Auxillia Mnangagwa has pledged to fight against the discrimination and stereotyping of women in the media saying it devaluates their ability and potential.
She said she will lead the struggle of fighting patriarchalism and make women become future leaders.
Addressing the Girls Get Equal Launch organised by Plan International on Thursday, Auxillia said women should not be discriminated in mainstream media and stereotyping against their being must come to an end.
“I, therefore, pledge to help build a world where girls and young women are equally seen, heard and valued. To defend girls and young women’s rights to be safe wherever they are, and speak up without fear of harassment or violence. To support young women and girls to become leaders and take part in all decisions that affect their lives. I also pledge to call out discrimination and stereotyping on television, print and in advertisements,” she said.
She promised to help tge young girls to be heard and treated equally without being suppressed by the forces of patriarchy system
The first lady complained about the patriarchal gender norms, values, rules and cultural systems that are snaring girls into oppression and negatively affect their potential and become the scorns of society as well as subjects of violence and abuse.
“Girls who are growing up into women who are trapped by outdated oppressive rules, patriarchal norms, systems and structures that ignore our potential, that suppress our power and indeed that subject us to violence and abuse,” she said.
Auxillia said that if the issues of suppression, inequalities and societal gender imbalances between male and females are not urgently solved, young girls will face a worse future.
“if we do not deal with this issue when children are still young, it will remain like that,” she said.
She also commended the work by the Ministry of Finance to support menstrual hygiene management through their effort to suspend the duty on sanitary wear as she also understands very well that their prices are still not affordable and hiking haphazardly.
“We have seen the Ministry of Finance making a positive move to support menstrual hygiene management for girls by suspending the duty on sanitary wear imports. However, the experience of women and girls is that sanitary wear is still expensive. We need to do more, beyond what has been done already,” she said