Harare – Government says it is committed to help women run sustainable tourism businesses that will compete regionally and globally, First lady Auxilia Mnangagwa has said.
Addressing delegates at the launch of the Women in Tourism National Chapter, First lady Auxilia Mnangagwa said women participation in mainstream economy is key to the development of the nation.
“It is within our interests as Government to help women run sustainable tourism businesses that will compete regionally and globally.
“Women participation in mainstream economy is key to the development of the nation.
“May I hasten to say, the Government of Zimbabwe recognizes the importance of Women to a greater expect,” she said.
Mrs Mnangagwa said women should make use of the opportunities availed to them by Government and prove that they are able and capable of turning around the economy.
“Policies were put in place to empower women in Zimbabwe, stand alone Ministry responsible for women affairs and financial facilities to support women projects.
“ As women, let us make use of the opportunities availed to us by Government and prove that we are able and capable indeed of turning around the economy,” Mrs Mnangagwa said.
She said Programmes for mentorship and trainings should be introduced in order to enhance scope and capabilities.
“I would like to commend the Ministry of Environment, Tourism and Hospitality Industry for coming up with this initiative which is aimed at driving programmes that support the development and empowerment of women in the tourism sector.
“Programmes for mentorship and trainings should also be introduced in order to enhance scope and capabilities.
Now that we have a defined Women in Tourism structure there is need to create synergies with your counterparts at provincial level and share ideas and experiences.
“ This will facilitate tourism development at provincial and ward level. We expect effective communication from the top to grassroots level and vice versa,” she said.
Mrs Mnangagwa said the Women in Tourism National Chapter entrusted by other women as their representatives hence should consult before making decisions.
“Remember you were entrusted by other women as their representatives, consultations before coming up with a position is critical. Avoid being self-centred and selective, we want information to cascade effectively to those who matters.
“The benefits of tourism should be shared fairly across all communities for effective improvement of livelihoods.
“We expect orderliness and speak with one voice so that you can be heard. The Government is willing to work with you and assist you in every endeavour.
“We are now living in a contemporary world and doing business in digital environments should not be an option. Let us customize our products to the current environment in order to remain fashionable and competitive in every sphere,” she said.
She said there was need to bridge the gap between emerging and existing entrepreneurs.
“There is need to bridge the gap between emerging and existing entrepreneurs.
“Previously the focus was to produce for family consumption but today we are encouraged to have a broader scope, looking at how much our businesses as women are contributing the economy.
“Woman participation in the economy has been raised to a higher level where tourism structures are encouraged at national, regional and international levels,” she said.