Joy TV is back on the small screen


The country’s first privately owned television channel Joy TV will be back on the small screen in the first quarter of the year, the Mail and Telegraph has learnt.
This follows a partnership between national broadcaster Zimbabwe Broadcasting Corporation (ZBC) with Joy Media Incorporated (JMI).
ZBC confirmed the development in a statement released on Wednesday.
“The ZBC is pleased to announce its partnership with Joy Media Incorporated (JMI) effective December 2018.
|”This recent partnership will most certainly complement ZBC’s programming at a time when ZBC is preparing for a digital switch over and will see the national broadcaster introducing an additional six new channels,” read part of the statement.
“Joy TV will run as a 24 hour family entertainment channel that will air local and foreign content,” further reads the statement.
This development will see job creation for creative producers and improve the face of local television which was a big yawn.
Some local producers have however hoped that ZBC will be sincere in terms of payments for their content as there has been a challenge in the past.
Joy TV used to air on ZBC channel number 2 and was a brainchild of veteran broadcaster and businessman James Makamba.
It boasted of quality programming including soapies such as Sunset Beach which was a ‘not to miss’ production.
It was shut down due to some licencing issues and this publication has it on good authority that Makamba’s son Zororo is now actively involved in this project.
Zororo has hosted and produced several talk shows and has shown a keen interest in broadcasting since his return from the United States where he studied Media and Film.

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